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http://aboutnr.com has the latest research on NIAGEN® (NR). NIAGEN, also known as nicotinamide riboside (NR), is a very unique member of the vitamin B3 family and Barology Anti-Aging Bars are the first bar form of NIAGEN. The body converts NR into Nicotinamide Adenine Dinucleotide (NAD+) which is an essential molecule found in every living cell.
NAD+ enables cells to convert the food that we eat into the energy that we need. NAD+ is also the communication molecule between the cell nucleus and the mitochondria which are the energy producing factories in the cell. If NAD+ levels are low, then communication may be impaired and mitochondria dysfunction may result. When this occurs, everything begins to breakdown.
The cruel reality is NAD+ levels are highest at birth and decreases dramatically with age. Also, certain lifestyle choices such as over-eating or a sedentary routine deplete NAD+ levels. Boosting NAD+ levels promote cellular metabolism, mitochondrial function, and energy production. In a recent human study, one serving of NIAGEN® increased NAD+ levels by 33% in 8 hours.
* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
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