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It was a simple idea that came to Jill Spatz, a Registered Nurse with a Masters of Science in Nursing one day while at the Fertility Clinic she works at - "There has to be a better way to take all of these Fertility supplements and vitamins." With this statement the germation of Barology began.
Jill, along with Michael, Todd and Sheldon spent the next two years researching, testing and formulating the ideal nutrition and supplement bars to solve that simple problem Jill started with. The outcome of all of that work we did with the best medical, food science, nutrional and culinary experts is contained in every delicious bite of a Barology Bar. A BETTER WAY TO TAKE YOUR VITAMINS HAS FINALLY ARRIVED.
Barology products are formulated by medical professionals for both men and women to help better help you get the nutrition you need. Male and female bodies are different - shouldn't your supplements be too?
Jill Spatz is a registered nurse experienced in the field of infertility. After graduating with a master’s degree from Rush University in Chicago, Jill began her career as an infertility nurse at the Fertility Centers of Illinois, working for the world-renowned reproductive endocrinologist, Dr. Brian Kaplan. While helping patients achieve their dream of having a child, Jill noticed an increasing focus on the use of natural vitamins and supplements to improve egg quality and enhance overall fertility in men and women. Because most of those going through fertility already take a multitude of medications, Jill realized the value to adding Dr. Kaplan’s recommended antioxidant cocktail to food bars, and the idea for the first Barology Bar was born! The perfect combination of science and nutrition. Now women and men who want to enhance their fertility can eat a delicious “Baraology Bar” enriched with this special vitamin and supplement blend.
Michael Spatz is a self-proclaimed dreamer and a person who always says, “I can make that happen… I can bring that to life!!!” As the original Director of Get it Done, Michael has been given many challenges over his thirty-year marketing and advertising career. He has helped to create and execute some of the coolest campaigns from around the world. Through Michael's expertise in creating a world where there once was none, he saw a void in the bar / supplement marketplace, and knew that he could build a better way for consumers to take their proteins, vitamins and supplements while actually providing a true purpose for a food bar!
Todd Horberg is a highly accomplished visionary and results driven financial professional with expertise in technical and fundamental analysis of financial markets. Todd has been a crucial part of several successful key ventures and start-ups. With exceptional analytical skills, he has developed a method of insight that allows him to comprehend, translate, and act upon market fundamentals to successfully determine entry and exit positions. As an energetic and goal-oriented entrepreneur Todd can envision a clear path of market potential. He has a focused passion for optimizing growth and performance within progressive organizations while being able to think both inside and outside the box.
Sheldon Silverman, a visionary in the cross-section of marketing and technology, is Founder/CEO of SmartBomb Media Group, the largest multicultural Digital Out-of-Home Network in the U.S. and Liquid Marketing, an ad agency & consulting firm he founded 32 years ago. Sheldon is on the Board of Directors of the Digital Signage Federation (DSF) & the Co-Chair of the Global DOOH Council of the DSF. He is also a Board of Trustee of the Automotive Aftermarket Charitable Foundation and on the Inaugural Leadership Committee for the United Nations Media for Social Impact Summit. He has presented at global conferences such as ScreenMedia Europe, DSA Symposiums, DSE, Maveron Investment Conference & FISCA as well as authoring numerous articles on marketing, branding and digital. Sheldon was on the multicultural advisory committee for the Obama White House, focused on Multicultural Outreach and Public Advocacy initiatives, that included Michelle Obama’s “Drink-Up” Campaign, The Path to Citizenship Outreach Campaign and the much lauded “It’s On Us” Campaign to stop sexual violence on campus.
Dr. Kaplan is a well known fertility specialist in Chicago. He has one of the largest and most successful practices worldwide, including a large international patient base. He has published extensively and presented nationally and internationally in the field of Assisted Reproductive Technology (ART). Dr. Kaplan has been honored every year since 1999 by Castle Connelly on the list of "Best Doctors" in Chicago and the United States. His expertise and passion is in IVF, Preimplantation Genetic Screening, Egg Donation, Gestational Surrogacy and Egg Freezing in the global market place.
Tammy Bono is a registered nurse with over 13 years of experience in women’s health. Graduating with a Bachelor of Science in Nursing she started her career as a labor and delivery nurse. Tammy then became a nurse traveler and helped deliver babies in Hawaii, California, Boston, D.C. and Chicago. While back in the Midwest, she was astounded at the number of couples who underwent fertility treatments to achieve pregnancy. Tammy then found herself working with the highly regarded fertility specialist, Dr. Brian Kaplan, helping patients achieve their dreams of having a family
“The doctor of the future will no longer treat the human frame with drugs, but rather will cure and prevent disease with Nutrition.” – Thomas Edison
Barology Food Based Bars contain specialized supplement and vitamin protocols designed in collaboration with medical specialists and food scientists based upon current medical and health findings and studies. Targeted for specific, gender-based nutritional needs, we have a line of supplement and food based bars with functionality for Anti-Aging, Fertility Support & Kids with Beauty, Teen, Sport, Bone and Joint and Senior Health coming soon.
